Incredibly, 75% of consumers admit to making judgements on a company’s credibility based on their website design. It’s mind-blowing to think that no matter the quality of your company’s product or service, your credibility can be in doubt from your website’s appearance. We can help you to avoid this. How? Collaboration and consultation.
All web design carried out by Dynamize Marketing is completed with the client in mind. We’ve had many customers approach us about constructing a new website having been locked in to continuously paying their web developer for the slightest content update. More often than not, the site had been built in such an overwhelmingly complex fashion that there is no way they’d be able to perform the updates themselves. That is where we strive to be different. We’ll hand over a fully-operational and customisable website that you can edit and change overtime as you wish. All to the criteria specified at the start of the project.
The way in which we use the internet and consume information has changed. Long gone are the days when everyone used a desktop PC. As of 2020, 60% of internet browsing is done via mobile phone. Combined with tablets, nearly three-quarters of internet users are accessing the internet via these devices. That’s huge. It also means your website needs to be responsive.
Okay, so what is responsive web design? It’s where the website responds to the screen size and nature of your device, whether it’s the wide screen of a laptop or the narrow portrait of your mobile. Whichever you choose to view from, the website will always adapt to provide the best possible viewing experience. Needless to say, in a world where people are constantly on the move and demanding information at the push of a button, responsive web design has many benefits. It’ll enable your customer to read and navigate your site with minimal effort. Furthermore, it improves the user experience often translating into a positive perception of your brand and business.
It’s not just about the aesthetics of the design either. There’s more. Google now uses mobile first-indexing for all websites as they aim to continuously improve the mobile web experience. Responsive sites even help to improve ranking on the Search Engine Results Pages (SERPs) as they generally load faster.
So of course, we’ll build a fantastic desktop site – but we’ll make sure it looks equally impressive on mobile too.
Your website might be responsive, but does it work? If the functionality of your website is poor, it’ll greatly impact the user experience, thus driving potential customers into the arms of your competitors.
The team at Dynamize Marketing work closely with our customers to understand what they’re trying to achieve, how their business is positioned in the market and why they’re looking to improve their online presence. What’s more, we also work with them to consider their target audience, what they want and how we can meet their expectations. For example, a retailer will clearly need an efficient ecommerce function whereas a governing body may require a member directory. We can also link calls-to-action to CRM software for lead generation, embed social media feeds and much more.
Yet it’s not just about these aspects. If it takes more than three seconds for a page to load, just over half of visitors will leave. Add that to the effect on site rankings and you can see this is rather important. Therefore we’ll carry out the necessary activity to ensure your page is loading at optimal speed.
Ultimately, our work on website design comes down to two things: collaboration and consultation. By working closely with our customers throughout the entire process, consulting on what can work and what cannot, we’ve been able to deliver some fantastic projects inline with their brief. This has helped us to develop a reputation as one of the leading marketing agencies in Worcestershire.