Do you remember the world without social media? Whether we like it or not, social media has grown into a daily obsession for billions of people around the world. In fact, there are over 3.6 billion users worldwide as of 2020 and this is projected to grow to 4.41 billion by 2025. The good news? This offers a huge audience for your business to sell to.
Whether you’re looking to build a solid local customer base or expand across the nation and beyond, social media is an excellent tool to facilitate this. Whilst, as marketing professionals, we always emphasise to our customers that it is not the ONLY way, it is still a very useful channel which we can use to reach your audience. Put it this way, over 60% of users on instagram say they’ve discovered new products or services on the platform. If your competitor is active there, can you really afford to let them steal a march?
That is where Dynamize Marketing can help. As the leading marketing services agency in Worcestershire and the West Midlands, we’re able to provide comprehensive social media strategies and solutions. All of which are tailored to the goals of your business.
How is it that some posts attract thousands upon thousands of likes and other’s receive barely any? Of course, while the size of the account’s following is obviously a contributing factor, it’s also down to something else – engaging content.
In the modern world of social media, everybody is in a rush. Whether they’re on the bus to work, waiting to go into an appointment or simply scrolling through their news feed whilst the adverts are on, they’re looking for something interesting. Something that captures their imagination. Your content has a split second to do that.
That is where Dynamize Marketing can help. We’ve invested heavily in a huge range of creative tools, ranging from web-based design applications and a podcast studio to video editing software. As a result, we’re able to create engaging, attention-grabbing content that will help your brand to stand out in the news feed. This could be done via a number of ways including video, tiles, reels and stories. Oh, and we even keep our customers up to date with the latest trends to hit social media! Of course, having quality text to accompany your post is also effective. That’s why we’ll provide this too, conveying your message in an appropriate way complete with researched hashtags that will maximise post exposure.
So whether you’re looking for epic videos highlighting your product or fun, imaginative media displaying your service, we’ve got the tools and the talent to help you.
Do you have a specific message you want to get out to market? Is there a certain service or product you want more exposure for? Work with us and we can help drive customer awareness for what you’re looking to achieve.
We’re no strangers to sitting down with our customers at the start of the month to understand what they want to achieve over the following period. For us, collaborating closely is the most effective way to ensure we generate the best possible results. Whether it’s driving traffic towards a specific web page or increasing brand awareness, we understand the complexities of social media and how we can maximise exposure.
Added to this, is the fact that we’re constantly keeping tabs on new technology for the benefit of our customers. We’ve recently invested in a state-of-the-art AI-driven social media management tool, providing us and our clients with all the analytical information we need to know to provide them with as much value as possible. That’s why we can plan out the social media campaign from the very beginning, allocating specific posts to key times during the day where they’ll receive the most exposure. Our software then publishes the content automatically at the time specified, ensuring no opportunity to get in front of your audience is missed.
Let us take on the campaign planning and implementation, leaving you to focus on other areas of our business.
With the amount of social media platforms prevalent across the market, you’d be forgiven for wondering where you should focus your efforts. Understandably, many companies believe they should have a presence across the board – particularly on the bigger platforms such as Facebook, Instagram, Twitter, LinkedIn and Tiktok. However, this can actually leave you spread rather thin, impacting the quality of the content you’re able to post on a regular basis.
Here at Dynamize Marketing, we’ve got extensive experience driving brand awareness and revenue campaigns across multiple forms of social media for our customer. So much so, that we’re well aware that there isn’t a one-size-fits-all approach. Every business, their needs and target audience is different. It’s critical that you’re able to align your social media activity to your business objectives. That is why we’re able to offer expert social media consultancy, performing an in-depth analysis of your market segments, competitor activity and audience behaviours to help identify not only what platforms you should be using, but how you should be using them.
Our consultancy service is on-hand to help our customers build a comprehensive social media strategy. Through this, we can help shape conversation amongst your audience involving your brand, building customer loyalty and attracting new prospects in the process. Furthermore, it also offers the opportunity to take your message and content directly to the customer. On that note, how much do you know about who your customer actually is? We can help you determine this via the formulation of a buyer persona, which interprets the demographics of that person, therefore impacting the best methods we can use to get your brand in front of them.
Of course, this service isn’t exclusively available for those starting their journey in social media. Some of our clients have used the platforms for years and needed a fresh pair of eyes to look at their content from a different angle, bringing new ideas to the table. Just sitting down and engaging in creative discussion with them has led to some exciting campaigns popular with their audience.
No matter your level of experience or knowledge of social media, don’t hesitate to use our consultancy services. We’re in a unique position to help you tie your social media strategy in with the rest of your brand to maximise business performance.
Ultimately, as with any new technology or piece of equipment, you’ll be looking for a Return on Investment. When done correctly, social media offers an excellent tool to achieve substantial results.
Our team can help you get to the bottom of your social media metrics, analysing your performance and identifying areas for improvement. Having a full understanding of your Key Performance Indicators (KPI’s) can help both parties make future decisions on content, advertising and budget – all with the aim of maximising value for your business. For example, we recently undertook a similar project with one of our retail clients. Upon receiving our detailed insight on the market, they made the decision to make an investment of £500 (£200 social media advertising and a £300 campaign fee). Having done the due diligence and market analysis, we were able to deliver a return of £16,075. That’s a staggering 3,115% return on investment!
Whether you’re looking to increase your reach and levels of engagement or meet definitive metrics such as customer retention, loyalty and return on investment, we’re able to provide you a comprehensive analysis of your social media performance. We’re also known to be completely honest in telling a client to keep doing what they’ve been doing independently, even if there was an opportunity for us to get business. For us, it’s the long term relationship that counts.