Search Engine Optimization
As a leading provider of marketing services in Worcestershire and the West Midlands, we always have to keep our eye on the ball. The world of marketing evolves constantly and search engine optimisation (SEO) has quickly become an essential part of any marketing strategy.
Dynamize Marketing is well equipped to act as your trusted SEO agency, providing you with all the information, services and expertise to help rank your website above your competitors. Our team of trained professionals can optimise your website for maximum performance, helping you climb up the search engine ranking pages (SERPs) and into pole position for your customers.
What is SEO?
Search Engine Optimisation, or SEO, is the process of improving the quality of your website in order to ensure it ranks highly on the SERPs. Your customers will be typing in specific search terms or key phrases relating to your product and services, therefore it’s essential that your website is in a position to be found. Everything from the quality of the content on your website, internal and external links, keywords, security and site speed can impact SEO. Not to mention off-page engagement, metadata, anchors, alt tags, headers and site updates. Quite a handful, right? That’s where we can help.
Many people don’t consider how useful SEO is as an inbound marketing strategy – ultimately it centres around people actually looking for what you have to offer. There’s no warmer lead than that is there? In fact, 59% of marketers say inbound marketing methods provide the highest quality leads for their sales teams. It’s pretty important.
What do we do?
There are two key components to SEO – on-page SEO and off-page SEO. The former focuses on the content of your website and how it is analysed by the search engines, looking at it’s structure from a technical viewpoint. This covers the use of relevant heading tags, image alt-tags and meta descriptions. Off-page focuses on link-building and can be impacted through the likes of social media and link referrals from other high-quality websites.
SEO may sound complicated but our ethos is about simplifying marketing for our customers. Therefore as well as carrying out the actions required, we’re happy to provide consultation and education on SEO should you wish to know more. After all, it’s an important factor in your company’s growth strategy.
When you choose Dynamize Marketing as your SEO agency, you’ll receive a comprehensive service designed to delve deep into your current SEO status. Our technical executives will evaluate your entire site, identifying any factors that impact your ranking. They’ll also assess where you currently stand in the SERPs for your company’s most important keywords. Ultimately, if you’re not already top, it’s likely your competitors are.
SEO isn’t just about keywords. There’s much more to it than that. We’ll review other issues such as those that impact the user experience. These could include the page loading times, the navigation set-up and the site structure. All are key components that link together when coordinating an effective SEO strategy.
Finally, we’ll look at what your competitors are doing. It’s important to identify other sites that are targeting the same keywords and audience as us. That way, the Dynamize Marketing team can evaluate what they’re doing well and what they’re not – factoring that into our approach moving forward.
Optimisation and testing
Having completed the initial site assessment, we’ll then begin to implement actions to improve your website’s SEO. Part of this will involve carrying out keyword research using our innovative, state-of-the-art software. From here, we’ll optimise the pages for the keywords identified and fix any usability issues. The team will also optimise any on-site factors and rigorously test the changes to ensure they’re performing as expected.
A key part of completing on-going testing and maintaining high levels of performance is to remain aware of any industry changes. Incredibly, Google reported 3,234 “improvements” to their search algorithm in one year back in 2018. Of course, the majority of these are minor and go unnoticed with no impact on your website’s ranking. However, sometimes they do release a major algorithm update that will have an impact. We’re constantly keeping tabs of any changes and regularly consult with our clients when they happen.
Reporting & Analysis
Once optimisation and testing is complete, our experts at Dynamize Marketing will regularly monitor and analyse the results. We realise that SEO is a complex subject and that our clients may not fully understand what they’re getting for their money. That’s why we’ll always consult with our customers on what is working and what isn’t, ensuring they understand the results they’re getting for their investment.
What packages do we offer?
We recognise that every business is different – and so are your requirements. Therefore, we look to be as flexible as possible when tailoring SEO packages for every client. Whether you want a single consultancy project or on-going monthly work, we can adapt to suit your needs and budget.
It’s important to recognise that SEO is primarily a long-term strategy that can take six to nine months before having any real visible effect. We endeavour to make our work as efficient and effective as possible. There have been occasions where we’ve managed to drive our clients up the rankings a lot quicker. While we unfortunately can’t control the likes of Google, we can do everything in our power to make a positive impact, realistically positioning your business at least near the top of the first ranking page.
Contact us today for a comprehensive SEO service and begin driving your website up the rankings!