Paid search advertising is a digital marketing method that is continuing to grow rapidly. In 2019 alone, paid search advertising spend worldwide was an astronomical £135.9bn. So what is it? And why do you need it?
Well, paid search marketing is when marketers place adverts on search engine results pages (SERPs) and pay for the engagement that comes through as a result. Have you ever noticed when you’ve done a search on Google, Bing or Yahoo, that there are often two or three results with the word “Ad” next to them at the top? Then, if you scroll down, you’ll see the organic results? That’s because they’re paid ads, positioned at the very top for the users attention. This gives them the premier place on the page to attract a visit to their website and, potentially, a sale.
The team at Dynamize Marketing have extensive experience devising and executing profitable paid search advertising campaigns. For us, it’s all about maximising the return on investment for our customers. We take a data-driven, analytical approach to our work, undertaking stringent research, analysis and testing to inform our decisions and get the best results.
While we’re able to create effective paid search advertising campaigns across all search engine platforms, you won’t be surprised to read that Google is the most popular with our clients. Quite understandably so. As of August 2020, the company dominates the search engine market with over 92.05% market share.
Google Ads is a great way for a business to increase their brand’s online exposure. It’s also an excellent tool to generate more leads and revenue, as well as drive traffic to your website. In fact, Google partnered with Ipsos to run a study. They identified that it’s Search Ads lift top-of-mind awareness by an average of 6.6%. That basically means your product or brand would be the first that springs to mind when thinking of an industry or category. Quite impressive right?
Our team of experts at Dynamize Marketing can tailor campaigns to target the people who want the product or service you’re offering. We’re able to build a multi-layered strategy covering various criteria including location, device targeting and constant keyword optimisation. This way, we can place your adverts in front of the customers who are ready to buy. By adopting this targeted approach, we can maximise the return on investment from your Google Ads campaign and propel your business towards its revenue target.
Not only that, but we can also provide you further added-value with key insights into the market. Unlike traditional advertising in the newspapers or on the TV and radio, Google Ad’s provide a wealth of information about exactly what happened during the campaign. We’re able to identify for our clients exactly how many leads have been generated and how much traffic they generated to their site. Oh, and the bottom line? We can analyse how much it has cost per lead. For us, it’s all about maximising the return on your investment.
Contact us today via the contact form below or give us a call to discuss how we can make Google Ads work for you.