Search Engine Optimisation is an important digital strategy to drive organic (non-paid) traffic to your website through the search engine results pages (SERPs).
SEO is quite a skill, influenced by a wide range of tools and tricks. Great SEO will see you climb the rankings over the course of 6-12 months, enabling your website to appear when appropriate search queries are conducted.
Simply having a website is not enough to enable your rankings in search engines, but teaming your website with great on-page and off-page SEO will make a difference. Having a website without SEO is rather like having a shop without signage, there is a risk that your prospective customers will not find you.
Every day search engines crawl the internet looking for high-quality content, information and images. Using the information found, the search engines build category indexes, defined into relevant segments. When a search query is conducted, the search engines use their very own algorithms to help return the best results.
Did you know? Some search engines utilise up to 200 algorithm components to decipher rankings on SERPs. Yes, it is incredibly complex!
Ultimately, the quality of content on your website and UX (user experience) of your website helps the search engines decide where you rank.
Let us help with your SEO!
It is definitely worth mentioning that SEO is a long term strategy and should be visited regularly. Search Engine algorithms change all the time, and it is incredibly important that your digital team fully understand what changes are on the horizon.
Many small businesses enlist the help of experts to assist and, believe us when we say, it is a complex and a time consuming exercise.
In brief, some elements to consider as part of your SEO are;
- Quality of content on your website,
- Website traffic,
- Links – both internal and external,
- Off page engagement,
- Metadata/anchors/alt tags/headers,
- Security (SSL),
- Site speed,
- Regular site updates,
- Analysis and reporting.
Sounds like quite a job right? That’s where we come in.