Why Should Your Business Use Inbound Marketing?

We are always searching to find the best form of marketing that is going to benefit our business the most because, let’s face it, you want the best for your company. So if you are struggling to drive traffic to your website, engage with customers and see a growth in your organic reach then it is time to start perfecting the art of inbound marketing. Understandably, if you have never come across this term then you may be sitting there thinking why should your business use inbound marketing? Well, like many things there is never just one simple answer. This type of marketing is an excellent way to focus on creating quality content that pulls people toward your company. In fact it is said that when properly executed, inbound marketing is 10X more effective for lead conversion than outbound.

What is inbound marketing?

It’s important to have a clear understanding of what inbound marketing actually is. When using inbound marketing you are focusing on creating valuable content that will positively impact your target audience; this is instead of bombarding them with random pop up ads or unsolicited promotions or content. Inbound marketing includes the use of blogs, social media, opt-in emails and influencer marketing to pull interested readers in. To put inbound marketing simply, you are bringing people to you, rather than you going to them.  

If you have heard the term inbound marketing then you have most likely come across outbound too. Outbound marketing is a much more traditional way to market your business; it includes aspects that aren’t really online such as, for example, magazines or billboards. Unlike inbound marketing, you are seeking to push messaging out to potential customers, going to them to promote your business. There is one crucial thing that people get wrong when it comes to outbound and inbound marketing and that is that they don’t use both. Make sure to utilise a mixture of tactics; this is where you will start to see a significant change. When it comes to marketing don’t limit yourself to just one method.

How does inbound marketing work with campaign funnels?

A campaign funnel will be different for everyone and must be made specific for each business. However, it is good to get an understanding of how different parts of inbound marketing will actually fit into a company’s campaign funnel. The purpose of one is to track the crucial communication points in which you have the opportunity to engage an audience. It is used for both generating new and retaining old clients. 

There are five key steps: audience, awareness, consideration, conversion and post/loyalty. These five steps are the crucial parts to introducing a potential customer to your business and making sure you keep existing customers satisfied. When finding your audience, you will use things like surveys, trend research and digital analysis to find out what your target audience is looking for. The next stage is building your brand awareness. This is where social media advertising, video and SEO educational content will come in so that customers can see what you do and it will also make sure that your keywords are coming up in their searches. Now your customers will be starting to enter the consideration stage, so basically they are on the edge of being persuaded your way. This is where you will use social engagement, video advertising, and social media to give that extra nudge, hopefully leading to conversions. It should also be the point at which you will be getting your target audience to take the action that has been promoted. You can use things like social media offers and incentives to keep your customers engaged. We can all agree we love a good offer or even a freebie! So, once your inbound marketing techniques have got you this far, it is important to make sure that you are turning your new customers into loyal ones. The best way to do this is by using email campaigns and loyalty programmes. It is also important to get reviews as this is one of the best ways to influence the consideration of others. 

Why inbound marketing is important for your business

There’s a whole host of reasons why inbound marketing is important. One of the key parts is that it is valuable for your business in the long run. Trust and credibility is something that is spoken about a lot because building a positive reputation is crucial. What is a business if your customers have no trust in your products or services? You are more likely to come across as trustworthy if your customers have done their own research and found you organically. Around 85% of consumers conduct online research before deciding to buy. It isn’t always just about creating brand awareness, it is attracting the right kind of traffic. With inbound marketing you are taking a more targeted and informed approach which means you are able to captivate leads who are more likely to be invested in your business. We are constantly learning new things and evolving every single day. By engaging with your customers on a deeper level on social media platforms, it means that you can listen to their conversations, questions and feedback. This is an easy way to have a better understanding of how to improve your products and services. 

How do we use inbound marketing to help clients?

Here at Dynamize Marketing we use a lot of different forms of inbound marketing within our strategies to help market our own and our clients’ businesses. It is always good to explore what works best for your client because every business is different. For example, a company may come to us and only want to promote using Instagram but actually their target audience will be better reached on a platform such as Facebook. Luckily when it comes to this type of marketing there are so many routes and options to choose from. Don’t ever limit yourself to just one. We use a lot of video content to help engage with customers; this is a sure fire way to help them get a clear understanding of what you do and what you offer. Social media advertising is also something that we dedicate a lot of time to because this is one of the main ways that potential customers will find you. It is important to have eye-catching and useful posts to draw people in. As discussed previously, blogging is another essential way to use specific content to entice customers to take interest in your business and what you offer. 

We started with the question of “why should your business use inbound marketing?”; it is evidently clear to see that without it your business will struggle. It allows you to engage with customers, target your specific audience and create content that is relevant. Here at Dynamize Marketing we take pride in our knowledge that our experts hold. If this is something you feel your business needs an extra push with then do not hesitate to get in touch.