Digital marketing is constantly growing and there is always a new concept, platform or technology being adopted. Understandably, it’s hard to keep up with every single trend. We understand the importance of taking advantage of each marketing aspect to gain the best possible results for your business. There are a number of different angles that you can approach digital marketing with – these can include things such as social media, blogging, email marketing and video. So, what are the marketing trends of 2021?
It’s no secret that Instagram is a very popular and well known social media platform. It is used by billions of people each and every day. Instagram has now got a feature known as ‘Reels’ – you can use this to showcase content including behind the scenes of your business, reviews, mini-tutorials and information. It is ultimately a way to create fun and engaging video content which can then be found on your page.
It is said that Instagram Reels provide more than double the engagement rates when compared to posting a normal video. When it comes to the best trends, this is definitely one to get your business on board with. It is an essential aspect to ensure that you are catching and retaining your customers’ attention at all times.
When it comes to marketing, personalisation is a key factor. Things such as content, products, emails and more should be catered and personalised to your customers. 80% of people say that they are more likely to do business with a company if it offers personalised experiences. The use of personalisation is becoming an increasingly popular technique in marketing to help ensure you are correctly engaging with customers.
Even the most well known companies are using it, for example Cadburys. They used data from Facebook profiles, which included age, interest and location to create a personalised video campaign which matched Dairy Milk flavours with users solely based on the data they had found. This then resulted in higher conversion rates – so ultimately it was a huge success.
You probably hear about video marketing an awful lot; it is and will continue to be one of the most effective marketing techniques used by businesses. In fact, it is said that 72% of businesses say videos have improved their conversion rates. We watch videos every day especially on social media platforms. Video content allows you to stop a user scrolling for even just 30 seconds and put all their attention into that one video. You have the power to take someone’s mind somewhere else.
Let’s be honest, it is no secret that people find video a lot more captivating. However, it is important to explore the different options that can be done when using video content. For example, you could make demonstration videos, live streams, virtual events, short-form videos or even some form of welcome video; this would be especially effective on the homepage of your website. Video is a lot more interesting to look at and means that you don’t have to read through paragraphs and paragraphs of writing. It has been stated that video is 50 times more likely to drive users than plain text.
Google Ads Smart Bidding
SEO demands an awful lot of dedicated time and effort to rank top of Google’s search results. There will always be competition between brands and businesses for that ‘top spot’ because ultimately you want your business to be ranking the highest. Paid to advertise is an alternative method that has become one of the most trustworthy trends of 2021 in digital marketing. This is because it makes it easier for marketers to rank on top.
One of the key features in Google Ads is known as ‘Smart Bidding’. To put this in simple terms, it means advertisers can hand over their pay per click (PPC) campaigns to Google’s AI system which then optimises their budget and maximises ROI. It is a way to help businesses save time and still ace their performance.
This may be a phrase you have heard before. The term came about in 2020 and although the word isn’t used as much now, the strategy is more important than ever. It is a very simple concept – ‘omnichannel marketing’ is the process of marketing across a range of multiple platforms. This could be blogs, social media or even email. It benefits your business as it allows you to connect with your audience and potential customers on more than one platform. The engagement rate for using more than one platform is shown as 18.9% whereas on single channels, the engagement is only 5.4%. When this form of marketing is carried out correctly and effectively, it is a sure-fire-way to offer your audience an enhanced experience.
Above are only a select few marketing trends that can be used for your business, but they show there are a number of interesting and beneficial ways to keep your marketing game as strong as possible. It is vital that you keep on top of the latest trends to ensure your business is continuously growing and gaining the most engagement. When finding new tactics for your business’s marketing strategy, it is always good to ask questions such as ‘what are the marketing trends of 2021?’ This is because it allows you to stay relevant and easily explore what options there are for you.
Here at Dynamize Marketing, we are constantly keeping on top of new trends and exploring fresh ways in which we can market your business. Our ultimate goal is to help expand and grow your business’ marketing into something incredible.
To find out more information on how we can help, call us today on 01527 549009 or drop us an email at firstname.lastname@example.org. We look forward to taking your marketing to a whole new level!
Lucy has recently joined the marketing world; within her new kick start role she is exploring the work behind social media marketing. She also has recently ventured into blog writing and learning the skills that go into creating exciting content. Lucy has always had an interest in English lessons and researching History was something that sparked her enthusiasm in school. Alongside marketing, Lucy has a strong passion for the beauty industry so spends her spare time perfecting the art of nail painting.