What Are The Best Ways To Drive Traffic To Your Website?

So, you have started up a business, the website is done and the content is complete but you are still missing one thing – website traffic. Lets face it, without the correct traffic to your site, you’ll find it a lot harder to drive brand awareness. Whether you are starting out as a new business or you have been going for years, it is vital that you stay on top of your site by using strategies such as keyword optimization, content creation and social media. With so many different options available, it can leave you stuck in a whirlwind of confusion regarding where to even start. Right then, what are the best ways to drive traffic to your site? 

What is website traffic?

what are the best ways to drive traffic to your site

First things first, what is website traffic? It is how many users are visiting your website. Analytics tools are now able to tell you both the number of pageviews and the number of unique pageviews that you are receiving. The idea is that the more website traffic you get, the more opportunities you have to convert traffic. However, how exactly do you direct this traffic to your site? 

Social media 

It is time to go social. We say this time and time again but there are 3.78 billion social media users out there so you need to start taking advantage of its power. Sadly it isn’t as simple as just making content and hoping people find it – you must be proactive. One of the best ways to drive traffic to your site is by using a different range of social media channels to promote your content. This doesn’t just mean posting on platforms. You need to mix it up, vary the length and format of the content and explore the different ways you can promote through things like live videos, messenger and stories. It is vital that you have a strong, diverse social media platform. Exploring beyond Facebook and Twitter, why not start diving into the world of Youtube and Pinterest? Social media is more often than not where people find you and through your platform, you can lead them to your website, hopefully resulting in potential business. 

what are the best ways to drive traffic to your site
Keep your content fresh and up to date 

Fresh content is a search engine optimisation (SEO) hack that people use to drive traffic to their website and let us tell you, it works. One of Google’s ranking factors is how fresh and relevant your content is, so updating your website as much as possible isn’t something that should be looked past. You can simply do this by removing outdated content from your page and adding new sections to keep everything up to date. Not only is this an excellent move for SEO, but you will also be benefiting your audience. By keeping your site up-to-date, it means that you are giving your users a reason to come back because they will know there’s something new to read, buy or discover.

What are the best ways to drive traffic to your website?
Blogging

If you don’t use blogging as part of your marketing strategy then the time to start is now. Blogging has been around for years as a way to boost traffic. It is an incredibly powerful tool used by many; in fact it is said that 92% of content marketers use blog posts as part of their marketing strategy.

Blogs drive traffic by becoming a home for useful content for your audience. Blogging is not just pages of writing; it is a way to build an inventory of helpful content on subjects that are relevant to your audience. You can use it to write about tips and tricks, what’s happening within your industry or even just on relevant topics regarding your work. Blogging is also a way to give yourself material for other marketing channels such as email and social media. Did we mention that it is also brilliant for SEO? 

Keyword Optimisation

I am afraid it is time to get technical but without keyword optimisation, you will struggle to drive traffic to your website. It helps search engines understand what exactly your content is about. If your site ranks high for the phrases your prospective customers use, then your website will be positioned in front of your target audience.

This is ultimately a way to help differentiate content for users at various stages of the buyer’s journey. By understanding what exactly people are searching for and how, you can easily provide content specific to their queries. 

Build out your backlinks 

Backlinks are links on a site other than your own that go back to a page on your website. These are a seriously important component for SEO. When an external site links to yours, it’s ultimately sending a signal to Google showing that your website is trustworthy. Moving beyond SEO, backlinks have the potential to drive traffic to your site, which is our main goal. Users on the other site may click onto yours and start to explore; this may then lead to a new potential customer. 

Research your competition

It is 2021 – if you aren’t using your competition as a marker to see how you can do better, then what are you doing? Of course, in no way, shape or form are we promoting copying another brand; however by using competitor analysis, you can understand their main sources that bring traffic which then means it can help you know which marketing channel you should try to prioritise. 

These are just a handful of examples of how you can start to drive more traffic to your website – without them you are going to struggle. These things do take time and patience is key. By starting to implement these tips into your strategy, you will start to see success.

Here at Dynamize Marketing, our expert team is here to help you drive traffic to your website and take your marketing to a whole new level. Contact us today on 01527 549009 or energizeme@dynamize.marketing to discuss how we can help you!