Marketing your security company

Dynamize Marketing are the marketers of choice for the security industry.

As a flexible, dynamic organisation, the team here at Dynamize Marketing take great pride in being able to work with clients in any industry, adapting our approach to provide innovative, tailored solutions.

It’s led to us working with a wonderful array of customers across the retail, arts, recruitment, beauty and education sectors, turning our talents to some rather unique projects.

Yet there’s one industry in particular in which we’ve really caught the attention; the security sector.

Historically, it’s an industry that has had a poor relationship with marketing. Whether that’s due to a wider lack of appreciation or a resistance to change, we’ve had to prove on multiple occasions exactly how we can take a business to the next level.

We have a wealth of experience

First and foremost, it’s a case of demonstrating our credentials. We’ve worked with a host of companies, including those with global imprints, such as Crowd Safety Training.

We have led projects ranging from website builds and SEO strategies through to entire organisational rebrands.

Like many industries, word of mouth prevails and we’ve been fortunate enough to see positive feedback regarding our work spread around the sector, enabling us to develop business relationships with a number of key decision-makers.

We understand the market

Of course, there’s also our publication The Crowd Magazine, opening access for our customers to a platform unlike any other agency, reaching the international crowd safety and security market in over 58 countries.

Through our work with this industry-wide publication, writing editorials, designing artwork and developing branding, we’ve been able to develop a quality portfolio of clients, serving to grow our knowledge of the market.

Through our publication, we have worked in partnership with businesses and organisations across the world including the Event Safety Alliance, the UKCMAChronosoft SolutionsCrowded Space DronesOnePlanCrowd Safety Training and many more!

We are well connected

In addition to this our very own Rebecca Baker, Director at Dynamize Marketing, plays an integral role in helping professionals within the industry to secure the Level 5 Crowd Safety Management qualification. A Member of the Chartered Institute of Marketing and Chartered Marketer, Rebecca is vastly experienced in this field and shares her knowledge with students when teaching the marketing and business module;

“I get to have some great conversations with industry leaders across the world regarding the challenges and opportunities facing their businesses.”

“We talk in-depth about the positive impact marketing can have on their business and strategies for staying ahead of local competitors. I keep in touch with all of the learners and very frequently receive phone calls for advice around specific marketing tactics. It’s fantastic to have that rapport with people across the industry.”

The combination of working directly with security companies and The Crowd Magazine makes us the ideal choice when it comes to marketing your security company.

We understand your challenges

We understand the complexities of the security supply chain, the difficulties navigating requirements for specific accreditations and the need to be well connected within the market. 

With many of the larger organisations outsourcing their event security contracts, it’s vital that SME’s are positioned to take advantage of these opportunities. We understand that planning an effective marketing campaign to overcome these hurdles can be critical in impacting how security firms attract new work.

Our team has also been involved in a wide range of tendering activities, helping businesses to stand out when it comes to writing and presenting quality submissions to support new business wins.

So, how can we help when it comes to marketing your security company?

We’ve got a wealth of experience working with event security companies across rebrands, website design, content marketing, traditional methods and social media services. We can even manage your marketing activities, acting as an extension of your business whilst you do what you do best.

One of our most popular services right now is for Search Engine Optimisation (SEO). More than ever, companies are waking up to the importance of ranking highly on major search engines such as Google, and we have identified this as a major gap in the marketing tactics of many security businesses.

We’ll leave the last word with Tom Booth, Managing Director of Secure Pro, who recently penned a testimonial in which he summed up our service, saying;
“I have worked with Dynamize on several projects and each time I come away inspired by their energy and creativity. The team have totally changed my outlook on marketing in general and the need for a solid digital footprint. Without their industry expertise and insight, we would never have such a successful strategy; coupled with their extremely cost-effective schedule of fees, they are affordable and efficient.”

Marketing your security company doesn’t have to be complex or costly, get in touch with our team today – call Rebecca on (+44)7841 471636 or email rebecca.baker@dynamize.marketing for an informal chat.