If you are looking to attract new customers, boost your Search Engine Optimisation (SEO) and increase your engagement then it is time to start blogging. It is the perfect way to open up new opportunities for your company and expand your marketing strategy. When throwing yourself into the deep end with blogging it is hard to know where to begin. The most important part is that you understand what the benefits of blogging for your business are and how it will help your company grow. So let’s take a deeper look into why this inexpensive, straightforward method is a must to help market your business and continue to drive more traffic to your website and social media platforms.
Boosts your SEO
To put it directly, every blog post is an opportunity, especially when it comes to SEO. It is said that 72% of online marketers describe content creation as their most effective SEO tactic. Apart from just your target audience, guess who else loves crisp, unique content? Google and in fact, all search engines for that matter. Posting fresh, regular content gives the search algorithms more opportunities to index your site and keep it on their radar. Ultimately you want to impress the search engines and blogging is one of the easiest ways to do. When you post a blog to your website you want to attract more customers. Blogging is the perfect opportunity to insert your relevant keywords. By doing this it means that you are attracting people that are searching for that specific information. Blogging also increases your ‘authority’ potential for your companies main keywords, making it more likely for Google to recommend your page. We understand that when it comes to SEO it can sound technical and confusing. The main thing you need to take from this is that blogging will boost your brand’s exposure.
Increase customer engagement
This is one of the most crucial parts to owning a business; without a strong customer engagement you will get nowhere. With so many trends and tactics in today’s world it is hard to know what works and what doesn’t. It doesn’t matter what type of business you are running. Whether it’s a gym, a food supplier or even a clothing company, blogging is your best friend. It is the perfect opportunity to connect with your customers in a different, more conversational way. We all know the feeling of reading an interesting piece of writing. You get lost in it and it occupies your mind with something different even if it is just for five minutes of your day. A blog takes a different approach enticing people to read more and find out about what your company offers. It also feeds your social media channels. This is where most of your customers will spend their time. Social media makes it easy for your consumers to click a link that takes them to your blogs. Frequently posting blogs out is a sure-fire way to gain the most attraction as it is said that 77% of internet users read blogs. By posting out educational yet interesting content often, it means that your customers are staying interested, which ultimately is leading to regular engagement for your website.
Gain trust between your customers and your business
A business with no customer trust is like a bike with no wheels – it won’t work. Blogs have been rated the fifth most trustworthy source for gathering online information, so it is clear to see that people trust the written word. Trust is not quickly established; this is shown in our day to day lives all the time, however it can be earned. Once your audience discovers that your blog is full of endless value that naturally flows, they will automatically start to trust your business. It really is that simple. Writing a regular blog means you’ll build customer trust. You will be gaining lifetime customers based on a flow of valuable content. Blogging will always be based on information related to your business or industry; things that your customers can get value from and what they find relevant is where the trust will start to build.
Add value to your website
It is so important to have an up to date website. It is one of the first things people will find and look through so it is good to have different types of content on it. Blogging makes for an excellent section; people can browse through whatever they please and get lost in the different topics you are writing about. When it comes to blogging you can step outside the box, giving your audience an array of different topics. This is the best way to keep your content fresh. On your website you can talk about anything relevant to your business or industry. The chances are that someone is on your website to find out more about you, gaining knowledge on what you offer and how you can help. Constantly having new content put up on your website is the easiest way to keep it original, present and alluring. The importance of adding blogs to your website can often be overlooked but is something that is a must for your business. It is stated that companies who blog get 97% more links to their website!
So, after taking a deeper look into the benefits of blogging for your business, it is clear to see that there are many different reasons to start using it to vary your content creation. It is the perfect way to keep your content fresh, relevant and interesting. Here at Dynamize Marketing we are proud to hold such a wide range of knowledge within the marketing industry and our copywriting experts are ready to help create compelling blogs for your company. Take advantage of the skills that we hold and take your marketing to a whole new level.
Lucy has recently joined the marketing world; within her new kick start role she is exploring the work behind social media marketing. She also has recently ventured into blog writing and learning the skills that go into creating exciting content. Lucy has always had an interest in English lessons and researching History was something that sparked her enthusiasm in school. Alongside marketing, Lucy has a strong passion for the beauty industry so spends her spare time perfecting the art of nail painting.