We discuss how we can help adapt your marketing and drive revenue in the current economic climate…
The arrival of Covid-19 has unleashed unprecedented change around the world. Many businesses are having to pivot in line with new rules and regulations, whilst remaining fluid to the ever-changing status of the pandemic. Industry leaders are scratching their heads for new ideas on how to combat these conditions as well as maintaining a profitable yet sensitive approach to business. The ability to adapt your marketing is a critical factor.
Naturally, the course of action taken will differ from brand to brand, with some coming out of the crisis in better shape than others. If you read our article on Marketing during Covid-19, you’d have seen the contrasting examples of Oakland International and Sports Direct. With this in mind, it’s important to adopt a meaningful approach that resonates with your customer base and allows both parties to move forward together.
Here are a number of ways that Dynamize Marketing can help you adapt your marketing and drive a brighter future.
Communicating with Customers
Many smaller businesses in the region have legitimate concerns about how they can communicate with customers right now. The temporary closure of premises has all but halted traditional means such as word of mouth and in-shop displays that were pivotal in conveying their message. Now, more than ever, it is essential to broadcast that you’re still open for business.
Here at Dynamize Marketing, we help our customers to open up new forms of communication with their clientele. Maybe you want to kickstart your presence on social media, reaching out to local customers spending more time at home during lockdown. We can create engaging, informative content that targets the right audience, tailoring your message for each particular platform. From short, engaging social media posts and quality video stories to longer, written blogs, our service will adapt to your needs.
Search Engine Optimisation
Of course, communicating with customers doesn’t just involve your business reaching out to them. As Google has established itself as the modern day “go to” directory, akin to the old Yellow Pages, it’s more important than ever that your company is found at the top of search rankings. Simply having a great website is not enough to enable a good ranking, but combining quality on-page and off-page SEO will make a big difference. With the heavy reduction in travel and the need to stay closer to home, more people than ever are seeking convenience and supporting their local business. Don’t run the risk of prospective customers being unable to find you.
It should be noted that SEO is a long-term strategy and that in general, depending on the market in which you operate, your business will climb the rankings in 6-12 months. However, we were able to propel our client, Secure Pro, to top ranking for “Crowd Safety West Midlands” in just two months. Also, search engine algorithms change regularly, so it’s important that you’re fully aware when changes take place. Everything from the quality of the content on your website, internal and external links, keywords, security and site speed impact SEO. Not to mention off-page engagement, metadata, anchors, alt tags, headers, site updates, analysis and reporting. Quite a handful, right? That’s where we can help. Let’s work together to adapt your marketing, tighten your tactical online activity and get one step ahead of the competition.
Marketing New Products/Services
Every business has had to adapt in one way or another to the current conditions, whether it be adjusting to home working or restaurants turning to takeaway. It’s important that these changes are communicated to customers, particularly if they don’t know that you’re still operating. From traditional methods such print and advertising to digital marketing through social media, we can help you get the right message to the right people.
Many are looking for confidence and reassurance that business premises are “covid secure” and there’s numerous ways we can demonstrate this. Why not film a walk around the new in-store, one-way system for social media? Perhaps include staff PPE and other preventative steps in a blog post covering the new measures in place? This will show that you care about customer safety whilst retaining the ability to provide them a service. Our content management team is on-hand ready to help you convey such important points through our extensive range of digital media.
Paid-Per-Click Advertising (PPC)
Once we’ve covered your existing customers, would you like to attract new ones? Dynamize Marketing have the expertise in place to execute high-quality Paid Per Click (PPC) advertising strategies, driving brand awareness and engagement with your business. As competitors cut costs and scale back, this is the perfect time to take advantage by capturing lost market share. With more people than ever spending time at home on the internet, this form of marketing is currently an excellent, cost-effective way of reaching a bigger audience. Your product or service might just be the one people have been waiting for, so work with us to take it to market.
Traditional Marketing Methods
However, traditional methods should not be discounted. Through our partnerships with popular industry publications such as The Crowd Magazine, we’ve got a wealth of experience in the design, production and distribution of high-quality printed copy. From brochures and leaflets to flyers and business cards, we’ve got you covered. We can also design and produce new signage and branding for your premises.
Bringing everyone together (as we all socially distance)
A paradox of social distancing is that it has made families, businesses and communities come closer together. Showing solidarity at this difficult time is a great way to build customer loyalty and we’re able to adapt your marketing to help with that.
We can drive user engagement through social media campaigns, connecting the brand with customers through various initiatives including competitions, polls and incentives. As sports equipment across the country sold out as a result of gym closures, Bulldog Gear ran an excellent “Month of May” giveaway series, including this strength station. This was a generous way of showing empathy for the plight of many gym users, as well as a great method to drive exposure across Instagram via likes, shares and comments. No doubt it’ll have shaped positive conversation around the Bulldog Gear brand, capturing new followers and prospects as well has solidifying loyalty with the existing customer base.
Other campaigns can involve calls-to-action around growing your mailing list, increasing link click-throughs, promoting customer reviews and driving brand awareness. Social media is a great listening tool to understand what users think about your brand, product or service and we can help you capture this data to inform future business decisions.
Feel free to contact our team for a discussion around your needs and how Dynamize Marketing can help you to adapt your marketing and achieve your business goals. Reach out to Rebecca Baker (Director) on 07841 471636.