Marketing your business can be a fun and creative way to get your brand known. However, understandably it isn’t the easiest task. You want to be using strategies that are going to create engagement and drive traffic but where do you start? Video marketing is becoming an increasingly popular way within marketing to get your business noticed. We see different types of it all the time in all different ways. So why is video content marketing important for your business?
What is video content marketing?
The first step to marketing success with video is to establish exactly what it is. Businesses use video content to raise their profile online. This has become an extremely powerful way to spread your brand’s message. It also is accessible to a large audience – which is exactly what you want. It can be used in multiple different ways across a range of social media platforms and online. As time has gone on, it has become a lot easier to create exciting content without spending a great deal of money. With video marketing there is something for everyone, no matter what service or product you are selling you can use video within your business. Video marketing works with both B2C and B2B content strategies. To sum video marketing up, it is the production and sharing of relevant and consistent video content to your target audience so that you can attract new possible customers or clients.
Increases conversions and sales
Every business owner’s favourite words. You want to make sure that whatever choice of marketing strategy you are using is bringing you the best results. I am sure you can relate when I say that you can sit and watch videos for hours no matter the subject-matter. If it’s interesting, you watch it. In a way it is like adverts on the TV; how many times have you bought a product purely based on how good the advert was? This works in a very similar way, in fact 84% of people have said that they’ve been convinced to purchase a product or service after watching a brand’s video. Video can bring your ideas to life in a way text can’t.
It is engaging
Your ultimate goal is to engage potential customers; you want your business to be continuously growing. In any industry it isn’t easy to stay ahead of the game especially with strong competitors. Video content is the perfect way to grab the attention of prospects. We spend hours and hours of our day scrolling endlessly on the internet and social media. A short video is the perfect way to get people to stop scrolling – even if it is only a few minutes. Their full attention is on that video, it allows them to escape whatever they were thinking or doing. Video content also helps when it comes to ranking high on search engines, especially Google. If your video performs well, it will be more visible on search engine results.
Your return on investment (ROI) is dependent on how well you have organised your content strategy and the quality of your videos. When done correctly, it is shown that 78% of marketers say video marketing increases their ROI. It is now known that video is more than just a ‘trend’; it is ultimately the future of marketing. There is a great amount of technology in today’s world that makes it possible for us to create good and engaging content without a large budget.
Builds trust and loyalty
Trust is something that is hard to build, especially in business. If people have no trust in what your company offers then no one will use you. It is so important that you humanize your brand and video content is the perfect way to do this. When you are uploading video content, especially that features your business, it makes your brand so much more relatable, authentic and trustworthy. Customers will start to feel that they know the brand and what’s behind it. You can use video and live video to relay crucial information about your brand, product or service.
You can use it in a variety of ways
Video marketing has transformed into being the top method for all business’ digital marketing, but how can it be used? Social media is an excellent place to post your video content. Facebook allows you to create original video, go live, connect with your audience and share more stories. Brands have now accepted the power of Instagram with its use of reels, videos and hashtags to help get your business to grow. Out of the people who have used video on Instagram, 78% found that it is an effective strategy. Also, 70% who have used it on Twitter have found it to be an effective strategy. There are plenty of options. Things like stories are also a good way to promote video content as it allows you to post small videos on your story. These are super quick, cheap and speak directly to your audience. Live video has become increasingly popular, especially during the pandemic over the past year. Live streams get six times as many interactions as regular videos. They are the perfect way to speak directly with your audience. Webinars have also increased in popularity; they are a great way to use video to interact directly with your audience, answer questions and teach something.
Simplifies concepts and makes them easy to recall
Videos are the best way to condense complex information into bite-sized pieces that are easier to then recall. If you are a company with a complex product or service you can easily explain using some form of video. They can also be added to your landing page – this is an excellent way to help customers make informed purchasing decisions. It has been shown that 75% of consumers purchase a product after watching a video about it.
So, why is video content marketing important for your business? Like many things there is no one straight answer. It clearly has a wide variety of benefits. It’s cost effective, interesting and engaging outcomes are what will help you to market your business in the correct way. Each different aspect of marketing is important and it is crucial that as a business you explore every option to help with engagement and to help drive traffic to your website.
Here at Dynamize Marketing, we are proud to have such a strong knowledge on video marketing and how it can benefit you. If this is something that you feel could help you then do not hesitate to get in touch, you can give us a call on 01527 549009 or drop us an email at email@example.com. Lets take your marketing to a whole new level.
Lucy has recently joined the marketing world; within her new kick start role she is exploring the work behind social media marketing. She also has recently ventured into blog writing and learning the skills that go into creating exciting content. Lucy has always had an interest in English lessons and researching History was something that sparked her enthusiasm in school. Alongside marketing, Lucy has a strong passion for the beauty industry so spends her spare time perfecting the art of nail painting.