How To Market Your Business With Social Media

Unless you live under a rock, you will know that social media has taken over the world. It is one of the most effective ways to market your business and will continue to grow as time goes on. We use social media in our lives every single day. Whether that is for communication, entertainment or work purposes, we are all guilty of spending far too long endlessly scrolling through posts, videos and stories. Understanding where to even start with social media can be hard, especially as there are many different platforms that you can use. It may be a challenge but without it, you are going to struggle massively. So, how can you use different social media platforms to market your business?

How is social media used to market a business?

There is no doubt about it that social media is a great way of reaching bigger audiences. You can use it to promote your brand all the way to the other side of the world whilst still remaining sat on your sofa. When it is used effectively and skillfully, your business can increase its visibility, promote its products or services, generate new leads and drive sales. Every single social media platform is specialised to perform different functions, content and to target different audiences.

What are the best platforms to use?

There is no one best platform to use; a mixture of all the different social media channels is an excellent way to promote your business because you can use a range of different content. As said previously, every single one is used for a different purpose so finding the right ones for your business is crucial. It is important to acknowledge the audience you want to attract, the content you want to post and what you are wanting to achieve for your business through the use of social media. So let’s take a look at some of the most effective platforms to market your business. 

Facebook

Facebook is possibly the most well known and popular social network. It has an extraordinary 2.8 billion monthly active users. This platform comes with a host of different benefits and is constantly growing. Facebook is perfect if you are looking to target all age groups because it attracts all demographics. You are able to target age, employment, interest and purchasing behaviours all just through the use of one app. It will allow you to target your exact audience and ensure that ads are being placed right on their newsfeed, ready for when they start scrolling. 

Facebook’s advertising platform is by far one of the most developed among all the social media channels and is extremely affordable, with the added bonus that it’s free tools allow you to measure all of your results. This means that you are able to track both your adverts and organic reach – a major differentiator against traditional print advertising. You are even able to go into details such as engagement, likes, comments and shares which is exactly what you need to be looking out for to see what’s working and what isn’t.     

Instagram

Another extremely popular social media platform, Instagram allows you to put a face to your brand and make it more personal with your audience. It is an excellent channel which allows you to grow your followers organically, boosting the reach of your profile and posts. Humanizing your business is one of the best ways to gain trust from your audience; it allows them to connect and understand your brand in an in-depth and personal way. You can post things about your businesses day-to-day activities and provide a sneak peak into your company. 

Instagram offers so much more than just being able to post photos. It allows you to explore your content and use videos, hashtags, reels, stories and lives to market your business. Stories are a feature that is definitely becoming increasingly popular – they allow you to interact one-on-one with your audience. 500 million Instagram accounts use stories everyday and ⅓ of the most viewed stories are from businesses; this is an outstanding statistic that shows just how impactful they really are. 

Twitter

Twitter is one of the oldest and most well known social media platforms; it allows you to post photos, videos and tweets. There is also a feature known as ‘live tweeting’ which allows you to engage during your event by sending a series of tweets on various aspects of the event whilst it is unfolding. When you hear the term “hashtags”, you usually think of either Twitter or Instagram. Twitter is the perfect platform to engage new potential customers through this type of search. It allows you to search for a hashtag and find other posts from users and businesses who have used the same hashtag. 

This form of social media also allows you to connect your business to a global audience and interact with them rather than just selling a product or service. Again, this gives a more personable feel to your business. With Twitter sending 500 million tweets per day, it is vital that your tweets and hashtags are standing out – it will help your digital marketing take off. 

LinkedIn

LinkedIn is very different to the other platforms that can be offered; it is considered to be a platform for business. It is an extremely popular site with 722 million members. If your business follows a B2B model or targets consumers based on job titles, then LinkedIn is without a doubt the place for you and could be an extremely powerful marketing tool. On here people will include details such as information about their employers, job positions and work email addresses. This is a beneficial platform as it allows businesses to have direct access to their customers, competitors, investors, potential hires and prospects. This means you are able to target a range of specific people. It also gives you the opportunity to use your company page to promote your brand’s core values, nurture leads and improve the visibility of any job opportunities currently available. 

how to market your business with social media

Youtube 

Most of us can say we have either watched or posted something on Youtube. You may be shocked to know that people watch more than a billion hours of video on youtube every single day. The platform is a place that allows you to share company content, so you could use it to share tips, introduce your team or publish a welcome video. When it comes to Youtube, the ultimate benefit is the use of visual content. In marketing, video has become such a popular tool to use; it grabs peoples attention, keeps your audience interested and allows them to be focused on something, giving them a moment out of their day-to-day life.

how can you use different social media platforms to market your business?

Youtube is owned by Google. Now this is going to work in your favour. Youtube has access to Google’s advertising platform which is advantageous when you are running adverts. In the long run, it is going to help improve not only your brand presence but also your search engine optimization (SEO).        

It is easy to see that without a strong social media presence, your business could potentially struggle. It is vital for your marketing that social media is a key component in your overall strategy. We started with the question of how you can use different social media platforms to market your business? It is easy to see that there are numerous ways in which you can do this. By using different platforms you are able to share an extensive range of content including videos, posts, lives and stories to raise brand awareness for your business.

At Dynamize Marketing we have a wealth of experience in social media marketing, deploying effective strategies for customers across multiple markets. Contact our specialists today on 01527 549009 or email us at energizeme@dynamize.marketing to discuss how we can help your business.